Lead Nurturing
Lead nurturing v0.21 – Presentation Transcript lead nurturing – why – how – who – e.g. lead nurturing – why more leads < good leads good leads > few leads conflict! – maximize number of leads v/s maximize quality of leads resolving the conflict! more leads -> lead nurturing funnel -> good leads -> sales funnel lead nurturing – how process lead nurturing funnel = unknown individuals -> identified leads -> qualified...
Read MoreWeb Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI
Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Joe has authored several useful resources, including a free eBook and several articles on his blog. His presentation titled Web Content Strategy – How to Plan for, Create and Publish...
Read MoreEmployee Engagement – a Towers Perrin study
Towers Perrin is a global professional services firm that helps organizations improve performance through effective people, risk and financial management. Don Lowman, who is Managing Director of the Human Capital Group in Towers Perrin recently wrote on his blog about how he has spent half his life working at Towers Perrin. This is no wonder, for one of the most innovative area of work that Towers Perrin specializes in is Employee Engagement. Their Global Workforce Study (2007-2008)...
Read MoreLeveraging the Web – How to get your web site to work for you!
A presentation made to a group of enterpreneurs to highlight the steps Transcript: Leveraging the Web A presentation by Reach1to1 Technologies (P) Ltd. Web Site Strategy Target Audience ● Business Objectives ● Design Requirements ● Content Management ● Site Promotion ● Performance Measurement ● Site Examples ● Questions & Answers Target Audience General public ● Visitors with service-able requirements ● Visitors with current requirements ● Current customers ●...
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