Microsoft joins the Hadoop movement
Mary-Jo Foley reports in her blog “All About Microsoft“: Microsoft is going to be working with Hadoop core contributors from Yahoo Hadoop spinoff Hortonworks. Microsoft and Hortonworks are readying a CTP test build of their Hadoop-based service for Windows Azure for delivery before the end of calendar 2011 and a CTP of the Hadoop-based distribution for Windows Server some time in 2012. The new stacks will work with Microsoft’s business-intelligence tools, including Excel, PowerPivot and PowerView (the new data-analysis...
read moreHadoop World 2011
1400 attendees to Hadoop World… Object databases are entering mainstream enterprise applications. Having used object databases for over 10 years now, it is exciting to be involved in this high growth and exciting times for object databases.
read moreLead Nurturing
Lead nurturing v0.21 – Presentation Transcript lead nurturing – why – how – who – e.g. lead nurturing – why more leads < good leads good leads > few leads conflict! – maximize number of leads v/s maximize quality of leads resolving the conflict! more leads -> lead nurturing funnel -> good leads -> sales funnel lead nurturing – how process lead nurturing funnel = unknown individuals -> identified leads -> qualified leads activity content marketing -> unknown individuals +...
read morePerformance Incentives – Risks of being counter productive
Daniel Pink gave a brilliant talk on TED about the mismatch between “what science knows and what business does”. A related post on his blog claims that “Money cant buy you performance”. Some questions that he raised in my mind: When we try to implement scalable business processes, are we trying to “dumb-down” the work to a “mechanical” level? Do performance metrics measure only “mechanical” performance and do we run the risk that incentives based on such metrics could negatively...
read moreLead Qualification – Resolving the conflict between sales and marketing
Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply interconnected, would have discovered something similar. As a rule, though, they’re separate functions within an organization, and, when they do...
read moreNetflix – Freedom and Responsibility Culture
Netflix’ internal presentation on Freedom and Responsibility for employees is a great reference for how evolving enterprises can set policies for employee engagement. This could be a good guideline for Reach1to1′s own policies. [Found via Techcrunch]
read moreCommunication Problems are actually Process Design Problems
When working in teams, small slip-ups and sometimes big goof-ups are often justified by “communication problems”. Justin Roff-Marsh, proponent of his highly effective Sales Process Engineering methodology that incorporates the techniques from Theory of Constraints into the sales process – has written an excellent article on his Sales Process Engineering blog, where he explains “Why the term ‘communication problem’ insults your team members and retards the performance of your organization“. Justin claims that...
read moreWeb Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI
Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Joe has authored several useful resources, including a free eBook and several articles on his blog. His presentation titled Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI on slideshare contains...
read moreEmployee Engagement – a Towers Perrin study
Towers Perrin is a global professional services firm that helps organizations improve performance through effective people, risk and financial management. Don Lowman, who is Managing Director of the Human Capital Group in Towers Perrin recently wrote on his blog about how he has spent half his life working at Towers Perrin. This is no wonder, for one of the most innovative area of work that Towers Perrin specializes in is Employee Engagement. Their Global Workforce Study (2007-2008) titled “Closing the Engagement Gap: A Road Map...
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